Audrey Frazier, Realtor® + Business Consultant for Ketcham Realty Group in Tallahassee, Florida.

Hello & Welcome

I’m Audrey Frazier, a Tallahassee-based Realtor® and business owner who works with people making serious decisions about property—homes, offices, and everything in between. I don’t come at real estate from a sales background; I come from years of running businesses, evaluating risk, negotiating contracts, and solving operational problems. That lens matters, especially when property decisions affect livelihoods, not just lifestyles.

A Partner You Can Count On

When you’re selling: I know how to position a property to attract attention and secure top dollar. From staging and marketing to negotiation, I handle the details so you can focus on your move forward.

When you’re buying: I’ll help you find the right property, keep you in the loop the moment something new hits the market, and negotiate with your goals in mind. One of my favorite things to say is, “The home is yours!”

More Than Just Transactions

I understand that real estate is personal. For families, it’s about finding home. For businesses, it’s about growth and stability. My clients often tell me they appreciate my transparency, dedication, and the way I make a complicated process feel simple. I believe real estate is not just about closing deals—it’s about building relationships that last.

Let’s Get Started

Choosing the right Realtor® is about finding someone who understands your goals and has the skills to help you reach them. With me, you can expect honesty, clear communication, and a straightforward plan tailored to your needs.

Let’s start the conversation—I’d love to help you take your next step with confidence.

Latest

news

Real estate business decision concept showing financial charts, calculator, and house model in a professional office setting.

Real Estate Is a Business Decision—Not Just a Transaction

Most people think hiring a REALTOR® (don’t settle for just an agent) is about getting a deal done. The truth? The right person should be helping you make a business decision—not just a real estate one. And there’s a big difference between the two. The Problem with How Most Deals ...

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How Realtors Really Get Paid: A Straightforward Look at Commission Splits (And What’s Changed)

Real estate has plenty of moving parts, but few topics get more attention—or more misinformation—than how REALTORS® are paid. With the recent NAR lawsuit settlements making headlines in the last couple years, people are asking more questions than ever about commissions, who pays them, and what this all means for ...

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Finding Balance: How Yoga, Real Estate, and Life All Connect

Real estate can be one of life’s most stressful transitions — new homes, new neighborhoods, and often, new beginnings. Over the years, I’ve learned that success in this business isn’t just about contracts and closings. It’s about composure, connection, and clear thinking when things get complicated. That perspective started long ...

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Lock or Float? Making the Smart Move With Your Mortgage Rate in Tallahassee

Mortgage rates move faster than Florida thunderstorms — and sometimes just as unpredictably. One of the biggest questions homebuyers face is whether to lock in a rate now or float and hope for something better before closing. Let’s break it down without the jargon, and with some perspective from our ...

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Your Offer Was Accepted! Here’s What Happens Next

Congratulations! Your offer has been accepted—a significant milestone in your home-buying journey. Now, let’s navigate the path from acceptance to closing.  Since I work in the Tallahassee area, I’ll be focusing on the responsibilities outlined in the contract we use the most, the Tallahassee Board of REALTORS® Contract for Sale ...

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Exploring Tallahassee: A Journey Through Time and Culture

Welcome to Tallahassee, where the past blends seamlessly with the present, and every experience feels like a celebration of our community’s heart and soul. As Florida’s capital city, Tallahassee is more than just a political hub—it’s a treasure trove of historical landmarks, cultural festivals, and stunning natural beauty that makes ...

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The Rich History of Leon and Wakulla Counties: From Indigenous Roots to Modern Communities

When you think about the Leon and Wakulla County areas today, you might picture charming neighborhoods, lush landscapes, and a close-knit community. But beneath the surface lies a history as rich as the soil these lands were built upon—a history that has shaped the region and its people for centuries. ...

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Audrey’s 5 Tips on Affordable Fall Home Upgrades

As the seasons shift and cooler weather sets in, it’s the perfect time to turn your attention to some affordable home upgrades. Whether you’re looking to refresh your space or tackle long-needed repairs, fall is a great opportunity to invest in your home without breaking the bank. Here are my ...

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